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Coldwell Banker Named The Most Recognizable Real Estate Brand

Your brand matters and a business logo is a big piece of that. It can provide instant recognition, according to Lucidpress, a brand templating platform that recently surveyed nearly 400 consumers.

The consumers were asked to recall well-known real estate industry brands. Lucidpress also surveyed nearly 40 real estate professionals to gather thoughts on industry branding.

Only 11% of real estate professionals surveyed said that their logo was the most important branding element for their company’s success. Yet, more than half of consumers surveyed—or 57%—said the logo was an important element to a successful real estate brand.

The majority of consumers were able to identify real estate brands like Coldwell Banker, Keller Williams, Berkshire Hathaway, and RE/MAX just by their logo alone, the survey found. Certain characteristics of the logos were more memorable than others, the study found. For example:

  • 84% of consumers correctly identified Berkshire Hathaway by its font alone.
  • 91% of consumers correctly identified Coldwell Banker by its color scheme.
  • 90% of consumers correctly identified RE/MAX’s imagery of colors and balloons. However, without that imagery, only 63% could correctly identify its font.
  • 81% of consumers correctly identified Keller Williams by its color scheme.
  • 30% of consumers could correctly identify Century 21’s current logo due to confusion over a recent rebranding.

Overall, the study found that Coldwell Banker was the most recognizable brand among the consumers surveyed, followed by RE/MAX.

via REALTOR® Magazine

Joyce Rey
Joyce Rey
Joyce Rey

Joyce Rey is one of the most respected names in luxury real estate worldwide, having represented some of the most significant properties in the world.



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