The luxury branded residences of Dubai include the five-star names of Bulgari, Lamborghini and The Dorchester Collection. Dubai does not lack in luxury living and style, and one of the most prominent addresses is Bulgari Resort and Residences. It sits on Jumeirah Bay, a seahorse-shaped island that is one of Dubai’s most beautiful areas yet close to Dubai’s downtown and Business Bay.
This 2-bedroom apartment is located in Bulgari Resort and Residences on Jumeirah Bay and is currently listed at $3,536,000. There are 1,934 square feet of indoor living space and four bathrooms. Expansive sea views are included.
Each brand has a way of branding itself by offering an exclusive environment by boasting a personal touch of hospitality that reflects its history. Additionally, each brand builds its residency into their consumer journey towards what they love to do – with their friends and family, their lifestyle, and passions. Each is unique and can be easily singled out from other brands. Moreover, each is loyal to its tradition and provides excellent and tailor-made service to its residents.
The Residences Dorchester Collection offers a limited edition of four- to five-bedroom apartments and penthouses managed by the Dorchester brand. Dorchester Collection Dubai provides a unique luxury residential experience and, at the same time, five-star hospitality with its hotel tower. This four-bedroom apartment in The Dorchester Collection is in Dubai’s Business Bay Financial District and on the market for $8,432,000. The views are of the world-famous Burj Khalifa.
Other luxury branded residences worth noting include Lamborghini Villas, Grand Bleu Tower by Elie Saab, Urban Oasis by Missoni, Banyan Tree and SLS.
When it comes to Dubai’s finest properties, the target market is the international buyer accustomed to a standard of quality and identifies with global brand names. Such foreign buyers may not know the local real estate market but are familiar with established luxury brands. Therefore, developers see value in tying up with brands to attract foreign investors. Additionally, branded developments usually translate to luxury development, thus again appealing to investors looking at a luxury product.
Industry experts note that the branded residences model works best for those relatively new to the Dubai residential market. The target buyer is usually a brand-conscious high net worth investor adding a signature property to their portfolio for prestige value. On top of that, celebrities, global stars, and social media influencers are heavily targeted by developments in Dubai.
In terms of activity, Dubai’s luxury market is hotter than hot as 2021 comes to a close. This year, there were more super-luxury homes sold in Dubai since 2015. At the end of August, sales numbers had gone past AED 88 billion, well ahead of even the most optimistic forecasts. By the end of 2021, Dubai’s residential sales volume is expected to eclipse AED 100 billion.
This surge in sales is due to Dubai’s effective management of the pandemic paired with its world-leading vaccination drive, which has helped attract international attention. While various places worldwide experienced additional lockdowns, Dubai residents were enjoying a relatively normal lifestyle with simple mask mandates and social distancing measures. This influx of new demand drove a significant increase in prices for centrally located high-end communities, particularly in the market’s high-end luxury apartment and villa segment.
Look to Dubai to continue its global reach and appeal to international buyers who truly appreciate a luxury lifestyle.