For $3.5 million, the Tecnomar for Lamborghini 63 is only the latest in a series of high-end boats produced by exclusive automakers
Of course, it’s the boat’s signature Lamborghini design elements that truly stand out. Aboard the luxury vessel, you’ll find hexagonal patterns on the interior and exterior, Y-shaped headlamps from the marque’s Sián supercar, a jet-fighter-like cockpit, a pair of racing-inspired seats at the helm, and, of course, V-12 power. However, unlike any production Lamborghini supercar, the Techomar features two of these motors, each of which runs on diesel fuel, and produces around 2,000 horsepower.
This is not the first foray into the nautical realm for Lamborghini. In 1968, five years after the founding of his eponymous car company, Ferruccio Lamborghini commissioned a wooden boat from famed Italian shipbuilder Riva and equipped it with a pair of 4.0-liter V-12 engines from his signature sports cars. Later, the marque produced an outrageously potent 7.2-liter V-12 marine engine for use in powerboats. In the 1980s and 1990s, this motor was occasionally shoehorned into the brand’s equally outrageous LM002, an absurd super-SUV produced in limited numbers, which acted as the precursor to the brand’s current best-seller, the Urus SUV.
The Lamborghini-Tecnomar yacht joins other similar, limited edition, high-end boats produced by exclusive automakers, including Aston Martin, and Mercedes-Benz’s go-fast subsidiary, AMG. These ships are part of a larger initiative among luxury carmakers to create branded lifestyle experiences everywhere their customers may desire to be, including the creation of residential towers by the likes of Aston Martin, Bentley, Porsche, as well as homewares and furniture from Bugatti and a full line of fashion clothing and accessories from Ferrari.
Not to be forgotten within this context is the full line of Lamborghini Tractors, the first vehicle company founded by Ferruccio back in the immediate post–World War II era in Italy and still in production today. We’re quite certain there is not one large enough to tow this superyacht, but the cross-branding opportunity still seems irresistible.