4 Reasons People Love Rodeo Drive

One of the most prominent luxury shopping centers in the world centers around one iconic Beverly Hills street: Rodeo Drive. You’ll recognize it from movies, and you’ll feel like you’re in one when you’re there. Here are four reasons why people can’t get enough of Rodeo Drive:

Shop ‘Til You Drop

Whether you’re dreaming of Balenciaga or the House of Bijan, Rodeo Drive has a little something for everyone. The finest shops from across the globe have all gathered here in a two-mile stretch between Sunset Boulevard and Beverwil Drive. This overview of Rodeo Drive shopping will have you in the know and ready to go when you arrive.

All of the magic of elegant European shopping can be found right here in California. Two Rodeo Drive is a European-inspired outdoor shopping center that is often considered the gateway to Rodeo Drive. Here, you can browse premier jewelry at Tiffany & Co. and Pomellato, get dressed up at Philipp Plein and Caroline Herrera, and find your new favorite high-tech accessories at Porsche Design. From Versace to Lanvin, and Jimmy Choo to Lalique, each step down the cobblestone leads to more inviting storefronts and irresistible shopping.

The Rodeo Collection is an indoor-outdoor shopping center where guests can enjoy salons, surgeons, and sweets. This botanical oasis ushers shoppers away from the bustle of Rodeo Drive and into a quieter, more relaxed shopping experience. With a wide selection of boutique retailers and a range of available services, guests can stroll through this two-level complex and bask in the sun as it pours through the open-air courtyard. Pick up a cup of coffee and a pastry or revamp your entire look—the choice is yours at the Rodeo Collection.

Frank Lloyd Wright, an inspiring 20th-century American architect, designed Anderton Court in 1952. Today, this three-story complex houses six shops, including Battaglia and Adore Organic Innovation, and is listed on the National Register of Historic Places.

It is Beverly Hills’ honor to provide some of the most prestigious shopping to visitors from around the globe. Browse the full directory of shops to plan your perfect day on Rodeo Drive because you won’t want to miss a thing.

Celebrate Excellence in Art and Design

Rodeo Drive has long been a trademark of Beverly Hills. Since 1961, when Fred Hayman first opened Giorgio Beverly Hills, these three city blocks have attracted designers, innovators, and trendsetters from every discipline. Rodeo Drive has become an integral part of the Beverly Hills community by creating a cinematic venue where people can come together to celebrate art, culture, and history in style.

Rodeo Drive likes to stay on the cutting-edge of design, so in 2003 it received a facelift. Those beautiful, towering palm trees used to be ficuses! During this renovation, Rodeo Drive installed the Fashion Walk of Style, which commemorates people who have made a notable impact on the world of fashion (similarly to how the Hollywood Walk of Fame celebrates distinguished entertainers). Each honoree has a bronze plaque with their name placed into the sidewalk along Rodeo Drive, with recipients including Tom Ford, Cartier and Princess Grace of Monaco, and Valentino Garavani. You’ll notice Robert Graham’s one-of-a-kind sculpture “Torso” at the south end of Rodeo Drive, which signifies the start of the Fashion Walk of Style. If you’re lucky enough to be honored, you’ll receive a miniature version of Graham’s iconic sculpture and a place in history forever.

This year, Rodeo Drive will celebrate the 27th Annual Rodeo Drive Concours D’Elegance on Father’s Day. Rodeo Drive will turn into an incredible car show, sporting some of the world’s rarest Bentley models, racecars, and historic American and European vehicles.

Stay in Total Luxury

Beverly Hills is world-renowned for its rose gardens, upscale shopping, and high-profile residents. Rodeo Drive sports a selection of incredible hotel options, so guests won’t need to travel far to experience everything this district has to offer.

A piece of history sits at the base of Rodeo Drive along Wilshire Boulevard. The Beverly Wilshire, A Four Seasons Hotel was established in 1928 and remains a pinnacle of elegant accommodations. Glimpse the Hollywood Hills in the morning light from your double-width balcony or enjoy a private candlelit meal at Wolfgang Puck’s Petit CUT.

The Beverly Wilshire offers several deluxe experience packages for guests who want an extraordinary stay. Take glamping to the next level with their “A Night with the Stars” experience. The 2,140 square-foot 10th-floor terrace is transformed into an urban oasis, complete with a ten-foot tent that’s perfect for two people. Fur rugs, chandeliers, and all the amenities guests expect from a Four Seasons Hotel are right at your fingertips. Guests will enjoy a decadent alfresco dining experience with an eight-course tasting menu, featuring cocktails, seasonal entrées, and 24k-gold s’mores.

Perhaps one of the most notable film moments for Rodeo Drive takes place in the 1990 rom-com Pretty Woman, and now guests at the Beverly Wilshire can live out their own Pretty Woman moment. With their Pretty Woman For A Day experience, guests will stay in one of their specialty suites, like the Wilshire Presidential Suite, which offers a wood-paneled library and incredible views of Beverly Hills, and take a behind-the-scenes tour of Rodeo Drive’s boutiques with the help of a personal fashion consultant.

The Beverly Wilshire isn’t the only luxurious accommodation near Rodeo Drive for visitors who want to pamper themselves like a VIP. Whether you opt for French-inspired glamour at the Sofitel Hotel or the modern luxe of The Élan Hotel, your visit will be nothing short of splendid. A directory of Rodeo Drive hotels reveals a full range of options for staying near this iconic street.

Staying near Rodeo Drive also allows visitors to take full advantage of everything Beverly Hills has to offer. Enjoy a romantic evening with Romantics Anonymous, a charming musical premiering in the United States at the Wallis Annenberg Center for the Performing Arts. Sit down for a Q&A with your favorite creators at The Paley Center for Media. Explore the late-night scene on Sunset Boulevard. The possibilities are endless.

Rodeo Drive’s iconic beauty lends itself well to film and photography, and it has been recently featured in editorial photoshoots, commercials, and television shows. If you’re an artist searching for a pristine location overflowing with character and charm, consider Rodeo Drive. More information on filming, such as production support and location features at Two Rodeo Drive, can be found in their online brochure. Whether you’re visiting from out-of-town or you’re working locally, Rodeo Drive offers plenty of amenities to make your time in Beverly Hills as comfortable as possible.

Good Enough to Eat

No one wants to shop on an empty stomach. Luckily, Rodeo Drive has excellent dining options, whether you want a quick bite to eat in-between shops or a five-star meal under the night sky.

For nearly thirty years, 208 Rodeo has served Rodeo Drive. With both indoor and outdoor seating, this Two Rodeo staple dishes up everything from mouth-watering French omelettes for breakfast to miso-glazed Atlantic salmon for supper. Indulge with a champagne toast or a happy hour Black Beverly cocktail.

If you’re craving Italian food, look no further than Il Fornaio. Overseen by Executive Chef Maurizio Mazzo, their authentic Italian menus incorporate fresh ingredients into timeless recipes. Take a bite out of conchiglie al pollo if you’re craving a veggie-filled chicken pasta dish, or jump straight to dessert and enjoy a Treviso-style tiramisù, Sicilian cannolis, or affogato crafted with vanilla gelato and freshly-whipped cream.

Not every dining option along Rodeo Drive requires a long recess from your shopping excursion. La Patisserie Artistique is a pristine cake boutique that has been owned and operated by architect Nahid Parsa for over thirty years. French breakfast pastries, like delectable pain au chocolat, are the perfect pick-me-up as you start your day, or swing by for truffles and trifles in the afternoon. Plus, any special occasion is made better with a one-of-a-kind hand-crafted cake from La Patisserie Artistique, from weddings to baby showers, and birthdays to holiday parties.

Every Sunday, browse the Beverly Hills Farmers Market from 9 AM to 1 PM. This market is certified organic and features delicious treats like freshly-baked bread, and families are more than welcome to attend. Kids will enjoy the Kids Zone with an engaging storytime while parents peruse the local produce.

That’s not all. A full directory of Rodeo Drive dining options highlights the variety of choices available on this two-mile street so that you can plan ahead to make the most of your visit.

Rodeo Drive is constantly changing, following the tides of trends and innovation, but it will forever remain a symbol of luxury here in Beverly Hills. If you would like to get in contact with a Beverly Hills realtor so that you can learn everything you need to know about Beverly Hills homes for sale, reach out to me today.

Joyce Rey
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