Artful Face Forward – Art Staging
Spectacular estate properties offered for sale have for years been the venue for ever more creative marketing. If once a formal tea or luncheon for top real estate agents was the way to a buyer’s heart, soon “staging” became the must-have approach to presentation. Personal furnishings and collections were replaced (or vacant residences furnished) with a neutral palette of items that would allow potential buyers to imagine themselves and their own possessions filling the rooms.
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