Manhattan’s chi-chi Meatpacking District has rapidly gone all the way upscale in the past five years, trading cocaine-fueled dance clubs for Michelin-star restaurants and edgy art galleries for Gucci. It makes good sense that Audemars Piguet’s invite-only AP House is in the heart of the Meatpacking District. The VIP-treatment upon entering is what one might expect from a watch brand that can offer John Mayer as your liaison, Serena Williams as your horological (if not tennis) equal, and a general exclusivity that appears to favor Hollywood’s elites over the average watch customer.

So when we got the invitation to head over to AP House to see the entirely 2024 collection (minus one watch that was about to drop the next day), we charged up our cameras, checked our outfits in the mirror and hopped in a cab.

As we’ve long contended, there is nothing like seeing a watch in person to form an impression. My colleague Paige Reddinger and I were both rather astounded at how much we not only liked—but would consider wearing regularly—watches that in photos struck us as not for us. For example, we both found the skeletonized Royal Oak Selfwinding Flying Tourbillon Openworked in black ceramic and solid gold incredibly appealing. This is coming from two people who are neither into skeletonized watches nor carbon ones. You have to wear a watch to know what it’s all about.

Eventually, a few colleagues from other publications showed up, and we all began passing around the various watches—Royal Oaks, Offshores, the R.O. Minis, the (Re)Master, and more—and I began snapping images of these watches in action. You’ll see how they look on an array of wrists, which I’ve noted elsewhere is something (hairy) men especially need to be cognizant of.

Below is our photo tour of the Audemar Piguet 2024 collection, missing only a few key pieces that were not available during our visit.