From Betty Graham, President of Coldwell Banker Previews International® division for NRT
After serving more than 30 years in the epicenter of the national luxury market, I still marvel at its immense growth and maturity. Today’s affluent consumers are very much digital consumers, accessing The Web in record numbers to purchase luxury items ranging from rare vintage watches to antique furniture. In fact, 98 percent of all affluent consumers use the Internet today, spending an average of 26 hours online!
As a global leader in the luxury real estate space, Coldwell Banker Previews® International has paid careful attention to the desires of this savvy group of consumers over the last few years. That is why I am proud to announce that Coldwell Banker Previews and The Corcoran Group have entered into an exclusive partnership with 1stdibs.com, the definitive online resource for antiques, 20th-century design, vintage and estate jewelry, fashion and fine art for collectors.
Earlier last week, 1stdibs debuted its “FINE HOMES” search on the site, featuring estate properties listed by Previews—the nation’s premier luxury real estate firm—and Corcoran—the premier residential real estate firm in New York City and the Hamptons. Tapping its authority in the design world, 1stdibs will, on a weekly basis, engage leading interior designers and architects to select their preferred “property picks,” which will be listed under “Hot Properties” in the site’s Style Compass section. _ e real estate partnership with 1stdibs represents the next evolution of the curated search site, expanding from the rare treasures with which collectors grace their homes to the actual homes themselves. “1stdibs has a big following among the world’s most affluent consumers–who buy big-ticket items on a regular basis–and among designers and architects, who are all secretly real estate junkies like me,” said the site’s founder, Michael Bruno, who began his career as a real estate broker and whose idea to apply a multiple listing serving model to the high-end antiques category was the impetus for 1stdibs a decade ago. “This search brings those elements together, giving designers a pipeline to hot new properties on the market and enticing 1stdibs visitors to buy a house they didn’t even know they were looking for!”
Our partnership with 1stdibs is a natural progression for Previews. 1stdibs not only boasts a monthly audience of 2 million affluent visitors and more than 55 million page views a month—but is dedicated to cultivating homes with remarkable style. I have long admired Michael Bruno, and I believe our presence on 1stdibs further elevates Previews as a true luxury lifestyle brand. I invite you to visit realestate.1stdibs.com today for an exclusive look at the most beautiful things on earth.