Step Inside Gucci’s Former HQ, on the Market for $66 Million
The London mansion is currently the most expensive property for sale in Mayfair
By Katherine McLaughlin
The palatial townhouse sits on Grafton Street in Mayfair, London. All photos: BEAUCHAMP ESTATES/Tom St. Aubyn Photography
The home at Grafton Street, W1 has a remarkable history. To name a few, it was the former home of Lord Chancellor Lord Brougham, a stunning example of neoclassical architecture, the most expensive property currently for sale in Mayfair, and, most notably, the former headquarters of Gucci. Recently listed through the luxury firm Beauchamp Estates, the property that once housed the offices of the fashion powerhouse is for sale for about $66 million (£55 million) or for rent at a weekly rate of $48,000. According to the listing, the mansion is the last remaining private residence on Grafton Street, a highly affluent area in London.
Gucci bought the home in 1998 during Tom Ford’s tenure as creative director of the brand. After a 24-month renovation, the company officially moved in in 2000 and would use the space for the next decade, relocating in 2010. Historic building consultants at Donald Insall Associates have overseen an extensive refurbishing of the property since Gucci left, and the mansion is currently owned through a trust.
Originally built in the early 1770s, the property was designed by architect Sir Robert Taylor and features gold plasterwork by Joseph Rose, cabinetry by John Mayhew, Georgian fireplaces, and 20-foot tall ceilings. In addition the Victorian-era details, the 14,000-square-foot home also includes plenty of modern amenities including an elevator, spa facilities, and an automated security system.
The home has four VIP bedrooms, including a main suite with a lounge area, private study, bathroom, and kitchenette, which encompasses the entire top two floors. Three guest bedrooms sit in a private wing and all include a mini bar, en suite bathroom, and entertainment systems. The home has an additional five bedrooms and bathrooms specifically for staff. When Gucci owned the property, these mid-level floors housed the public relations, information technology, and legal departments in addition to other staff, while the top floor served as the office of former Gucci CEO Domenico De Sole.
Most of the entertainment spaces—including reception rooms, drawing rooms, and a dining room—are on either the ground or first floor of the home, which used to be Gucci’s main meeting area and boardroom. Ford’s workspace was also on the first floor in a drawing room where Lord Brougham once entertained Her Majesty Queen Victoria and the First Duke of Wellington.
The home’s amenities include a marble-lined plunge pool, mosaic-lined steam room, and swimming pool equipped with a counter-current machine.
The home’s amenities include a marble-lined plunge pool, mosaic-lined steam room, and swimming pool equipped with a counter-current machine. 
The fully equipped chef’s kitchen is on the lower ground floor and features sleek stainless steel appliances.
The fully equipped chef’s kitchen is on the lower ground floor and features sleek stainless steel appliances. In the basement, the home boasts luxury fitness and lifestyle amenities including a cinema, gym, plunge pool, swimming pool, and sauna. The property also includes a fully equipped chef’s kitchen, two terraces, and a double garage. Gary Hersham, founding director of Beauchamp Estates, said in a statement that the property is perfect for a family who want a palatial residence “like Gucci.”
