Artful Face Forward – Art Staging

Spectacular estate properties offered for sale have for years been the venue for ever more creative marketing. If once a formal tea or luncheon for top real estate agents was the way to a buyer’s heart, soon “staging” became the must-have approach to presentation. Personal furnishings and collections were replaced (or vacant residences furnished) with a neutral palette of items that would allow potential buyers to imagine themselves and their own possessions filling the rooms.