Billionaires And Celebrities Pledge Aid To Los Angeles Fire Victims—As Amazon Promises $10 Million

Online retail giant Amazon had pledged $10 million to local and national disaster response groups including the Red Cross, World Central Kitchen, Los Angeles Fire Department Foundation, Habitat for Los Angeles Wildfire Fund, and Los Angeles Chamber of Commerce Small Business Relief/Recovery Fund, as well as providing advertising slots on Prime Video for nonprofits supporting LA fire relief efforts.

Skechers, which is based in LA, pledged to donate $1 million to relief efforts led by organizations like the American Red Cross, Baby2Baby, the California Fire Foundation Wildfire & Disaster Relief Fund, Pasadena Education Foundation’s Eaton Fire Response Fund and the YMCA Metropolitan Los Angeles.

Actress Eva Longoria said she will match donations to the organization This is About Humanity up to $50,000 to help frontline workers and families impacted and also announced she would give $1 million of a $50 million award she received from Amazon founder Jeff Bezos last year to support L.A. fire recovery.

Beyoncé’s BeyGOOD Foundation on Sunday said it would donate $2.5 million to the L.A. Fire Relief Fund to help those in Altadena and Pasadena who have lost homes, as well as to “churches and community centers to address the immediate needs of those affected by the wildfires” (Beyoncé and her husband, Jay Z, live in a $200 million Malibu mansion).

Prince Harry and Meghan Markle—who have been seen visiting with firefighters tackling the Eaton fire—have reportedly made monetary donations to relief efforts; donated clothing, children’s items and other supplies, and directed people to support organizations including the World Central Kitchen, CAL FIRE, LA Fire Department Foundation, Animal Wellness Foundation, Compton Cowboys and Baby2baby. Markle also asked Netflix to delay the release of her new lifestyle series, “With Love, Meghan,” from later his week to March 4 “as we focus on the needs of those impacted by the wildfires in my home state of California.”

Verizon is waiving call, text and data charges for customers in hard hit areas and said it will donate $500,000 each to the American Red Cross and Los Angeles Fire Department Foundation.

Airbnb last week announced it would work with a local nonprofit to provide free temporary housing to those displaced by the fires, and said it experienced “an absolute crush of applications, thousand and thousands.”

Walmart said it will donate $2.5 million worth of cash, food, water and other essentials to help with wildfire relief.

The Kroger grocery giant pledged $1 million to assist families impacted by the fire.

Disney has pledged $15 million in aid for those affected by the wildfires, with funds going toward organizations like the American Red Cross, the Los Angeles Fire Department Foundation and the Los Angeles Regional Food bank, while additional resources would be offered to any affected employee.

Paramount donated $1 million to relief efforts, with donations to the American Red Cross, the Los Angeles Fire Department Foundation, the California Fire Foundation, Direct Relief, World Central Kitchen and Best Friends Animal Society, according to an internal memo obtained by Variety.

Apple’s chief executive Tim Cook wrote on X saying the company will be donating to support victims and recovery efforts, though he has not specified an amount.

FanDuel and its parent company Flutter Entertainment said the companies will donate a combined $250,000 to relief efforts, including donations to Americares and the Los Angeles Fire Department Foundation.

Fox Corp. has donated $1 million to the American Red Cross’ relief fund and encouraged the network’s viewers to support the organization’s efforts.

Paris Hilton, whose home was destroyed by the Palisades fire, launched an emergency fund through her nonprofit, 11:11 Media Impact, and donated an initial $100,000, noting she would match additional donations up to another $100,000.

Jared Isaacman, the billionaire businessman tapped by President-elect Donald Trump to serve as the next administrator of NASA, has said he will match the first $1 million donated to his company’s relief campaign.

Meta founder Mark Zuckerberg, the third richest person in the world, said he and his wife Priscilla are personally donating to relief efforts and billionaire KIND Snacks founder Daniel Lubetzky said his charity, Frontline Impact Project, is “working to bring not just supplies, but a sense of hope and care to those affected.”

Jamie Lee Curtis, who feared she’d lost her own Santa Monica home before confirming the structure was safe, has pledged to donate $1 million to wildfire relief with her husband, actor and director Christopher Guest.

Curtis, an American Red Cross ambassador, also appeared on “The Tonight Show Starring Jimmy Fallon” on Wednesday night, where she encouraged viewers to “do anything you can” to help people: “Give blood, donate, whatever you can do, animal shelters,” she said.

Kylie Jenner, the youngest member of the Kardashian-Jenner family, posted that she was making an unspecified donation to the California Fire Foundation Wildfire & Disaster Relief Fund, an extension of the California Fire Foundation.

The NFL will sell team-specific Rams and Chargers hats and shirts to benefit the LAFD Foundation; 50% of the Rams 50/50 Raffle from Monday’s game will be donated to the LAFD Foundation and American Red Cross; and the league is donating $5 million to wildfire relief efforts led by individual contributions from clubs and ownership groups from the Los Angeles Chargers, Los Angeles Rams, Minnesota Vikings, Houston Texans and NFL Foundation.

Actresses Halle Berry and Sharon Stone have expressed support for a local boutique and home goods store, called +COOP, which has turned into a pop-up shop for those in need of clothing after losing their homes in the fire (Berry posted she was “packing up my entire closet” to help displaced families).